Menu
Home
Advertise
Forums
Search forums
What's new
Unread posts
Latest activity
Earn Money
Review Website/Apps
Passive Income
Money apps
Paid Survey
Stock
Forex
Real estate
Paid to write
Social Media Monetization
Crytocurrency
Bitcoin (BTC)
Ethereum (ETH)
Crypto Exchange
Mining
Crypto Faucet / Airdrops
Binance
Business
Business strategy
Funding a business
Marketing
Digital Marketing
Social media marketing
Email marketing
Brand management
Personal Finance
Money Saving
Personal loan
Retirement
Debt help
Savings for Students
Tax relief
Insurance
Car Insurance
Life Insurance
Liability Insurance
Home Insurance
Health Insurance
Disability Insurance
FAQ
Log in
Register
What's new
Search
Search
Search titles only
By:
Search forums
Menu
Log in
Register
Install the app
Install
Home
Forums
Money Making Forums
Business Ideas Forum
Business strategy
Sell Benefits to Your Customers and not Features
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
[QUOTE="Holicent, post: 248743, member: 76163"] [FONT=Verdana]Absolutely! Selling the benefits of your product, not the features, is one of the most important things you can do as a marketer. If you're selling a pair of jeans, don't tell people that they're made from durable cotton. Tell them that they'll look great in them. If you're selling a car, don't tell them that it has a powerful engine under the hood and an amazing sound system in the dashboard. Tell them how fast it will take them to work every morning. When you sell benefits to your customers, you make it easier for them to buy from you because there's more motivation than just price or quality, they want to feel good about their purchase. Instead of focusing on what makes your product different than other products out there (which can be difficult), focus on how your product makes their lives better or easier. Benefits are more important than features because they help you connect with your customers on an emotional level. Customers don't care about how fast the computer is; they care about whether it helps them get their work done faster so they can spend more time doing what they love. Customers don't care about how sleek the phone looks; they care about being able to take beautiful selfies of themselves whenever they want.[/FONT] [/QUOTE]
Insert quotes…
Verification
Post reply
Home
Forums
Money Making Forums
Business Ideas Forum
Business strategy
Sell Benefits to Your Customers and not Features
Top