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Reasons Why You Should Not Depend on Paid Marketing
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[QUOTE="Shaf, post: 276128, member: 25467"] There is a reason why SEO and organic traffic is rated as high as it is now. It is because in the long run, that is what will keep you going with the least expenses. A lot of newbies fall for the marketing trap, spending money on ads that are poorly crafted and targeted, again and again with the hopes of making it big at once. I fell for this too. I ran Facebook ads on my own with no clear marketing goal or audience. The feeling that everyone is your audience is very true and is one of the most crippling mistakes in ads. This does not mean you should never spend on ads though. You first try to create content, promote it organically and see what works best. This is what you promote with paid ads. Even then, you want to test different ways of advertising the same thing to see if you can get better results. [/QUOTE]
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