This I believe should be the first and its to Be sure that you have product fit the market you're into: This will actually depend on ya niche. Take your time and do some research on your market and your competitors to understand if there is opportunity for you and your business to pitch in. And maybe you've already created a product after doing some research you might actually ser that you might have to make certain tweaks in the product or offering or idea in order to attract the right people.