Never Undermine The Power Of Motivation - A Reward System For Loyal Customers

[Kendy]

We all are aware that to a greater extent, motivation is one of the greatest driving force in the world. In any business that attained the feat of sustainability, look deeper, you would acknowledge the presence of long standing customers patronage. There is no business that can thrive successfully no matter the professionalism of the business plan without the backbone of customers patronage. The essence of customers in business cannot be underemphasized. Without the customers, there will be no existence of business. Just like a tree, customers are the root which acts as a support system. When the root is uprooted, it crumbles but if the branches of the tree is cut, the presence of the roots can still boost its growth.


Customers are the life-wire to the sustainability and growth of any business. There are various ways to boost motivation in customers which would in turn enhance customer retention. We have both the extrinsic and intrinsic motivation, but when it comes to the business system, the extrinsic motivation is best recommended for feasible results or outcomes. Giving of discounts is a feasible way of rewarding your customers, this would boost continuous patronage. Referral bonus is a skillful way of customer retention while also building an interpersonal relationship too. In this case, when a customer refers a potential customers to a business owner, thank you is not always enough, as a wise person, you should offer bonus packages to the customers who recommended your services. Maintaining the quality and quantity of products is a key way and celebrating with them during their special events are all ways in which would boost their morale and keep the rooted to your business..

 

[Rachael]

As an intelligent entrepreneur, you should not wait to be told the importance of appreciating your customers. Definitely, customers are the backbone of any surviving business because without them, the business would be fruitless. It is pertinent and essential that you encourage your customers in one way or the other. In my country, during the end of year, specifically during the festive season of Christmas, most business owners do design a their logo or brand name on a gift item and issue out to their loyal customers when any day they happen to purchase products. Some business individuals are so oblivious that when a loyal customer recommends or gives you a referral, you are supposed to appreciate the customer way more than saying thank you, by issuing a bonus. This bonus would serve as a drive and a source of motivation to drive more sales.
The power of rewarding customers has proven to be one of the techniques or skills in building a good rapport, while enhancing retention. I know of a hairdresser who has a loyal customer and each time this customer goes to make her hair, whatever she can afford is what she gets, she does not bargain price with her, I was curious to find out and she said that, the number of referrals the customer gives to her to make their hair is worth more than what she paid for the service and she would not mind if the loyal customer had not paid her at all.