Jasz
VIP Contributor
The modern retailing environment is constantly evolving and changing. The rise of online shopping, the growth of subscription services and the expansion of third-party brands are all making a significant impact on how consumers shop today.
The first wave of retailing was focused on selling goods directly to consumers without the need for a middleman. This was also known as direct selling and has been around since the beginning of time! The second wave saw the rise of department stores and supermarkets, which allowed people to buy more than just food and drink.
The third wave is what we refer to today as omnichannel retailing. This means that retailers are able to provide consumers with whatever they want, whenever they want it, from anywhere in the world!
The fourth wave is digital disruption, which has seen e-commerce grow exponentially over recent years. Traditional brick-and-mortar retailing will be challenged by digital sales in many ways, with some brands even going out of business entirely because they cannot compete against online retailers like Amazon or eBay.
The first wave of retailing was focused on selling goods directly to consumers without the need for a middleman. This was also known as direct selling and has been around since the beginning of time! The second wave saw the rise of department stores and supermarkets, which allowed people to buy more than just food and drink.
The third wave is what we refer to today as omnichannel retailing. This means that retailers are able to provide consumers with whatever they want, whenever they want it, from anywhere in the world!
The fourth wave is digital disruption, which has seen e-commerce grow exponentially over recent years. Traditional brick-and-mortar retailing will be challenged by digital sales in many ways, with some brands even going out of business entirely because they cannot compete against online retailers like Amazon or eBay.
