Misleading advertisements and their impact on consumers’ trust levels

[Ayuba Ernest]

Advertising is a part and parcel of our lives. We are constantly bombarded with advertisements, whether it is on television, radio, the internet or even while we are walking down the street. While some advertisements are truthful and provide accurate information about the product or service they are selling, others can be quite misleading. These misleading advertisements can have a negative impact on consumers’ trust levels and can cause them to lose faith in both the advertising industry and the products being sold.

One example of a misleading ad is the food industry. Some food companies use deceptive marketing tactics to make their products seem healthier than they are. For example, a company may advertise that their product is low in fat or sugar when it actually contains a lot of unhealthy ingredients. This can cause consumers to trust the product and opt in to buying this product thinking it actually contains less fat and low sugar. This can lead to series of damages and illnesses. Misleading advertisement has been linked to consumers having series of unexpected illness, this can also reduce the trust levels of a company and damage their reputations.

Advertisers are always looking for new and innovative ways to get their products in front of consumers. However, some ads take things too far and can be misleading. This article discussed the impact of misleading advertisements on consumers’ trust levels. Share your thoughts in the comments.

 

[Rubz]

Misleading advertisements can not only have a bad effect on the consumer's trust, it can also have a bad effect on the company's sales. This is because when most consumer's find out that a product is not what it seemed when it was advertised, they would not only stop purchasing that product, they would also stop other consumer's from getting that product.