hartheehanes
New member
The following is a list of business activities that are involved in the marketing process:
1. Identifying and researching consumers' interests, needs, and requirements;
2. Verifying the consumers' reactions to product features, price, distribution channels, new product concepts, and new product introduction;
3. Aligning the firm's offers and capabilities with the needs of the customers;
4. Developing efficient marketing communications and programs that emphasize lower prices, widespread distribution channels, and widespread advertising to reach a wide range of market segments and inform consumers about the product's availability; and
5. Establishing resource allocation processes among various marketing components, such as sales promotion, advertising, distribution, and product design, among others. An integrated series of operations is involved in marketing in order to deliver the items in the hands of the consumers.
All activities required for the passage of commodities from the producer to the consumer are covered by marketing functions.
Before reaching the end customer, goods must be prepared, undergo numerous processes, and travel through several hands.
