hartheehanes
New member
As described below, a vast number of changes have occurred in recent years that have changed the field of marketing:
1. The concept of globalization: The term "globalization" refers to the process of integrating the global economy into a single large market by eliminating all trade barriers and limitations between countries.
The Central Government of India has loosened limitations on imports and exports, as well as the influx and outflow of capital and technology, so that Indian businesses can compete globally. The following are some of the major characteristics of globalization:
Elimination or elimination of trade obstacles to allow free flow of commodities and services across national borders.
The free flow of capital between countries. Unrestricted technology transfer between countries. Free movement of people between countries. A global method for resolving economic disagreements. The goal of globalization is to see the globe as a "global village" in which products, capital, technology, and labor can freely move across countries. Globalization has had a significant impact on marketing strategies of businesses, particularly those involved in international marketing.
1. The concept of globalization: The term "globalization" refers to the process of integrating the global economy into a single large market by eliminating all trade barriers and limitations between countries.
The Central Government of India has loosened limitations on imports and exports, as well as the influx and outflow of capital and technology, so that Indian businesses can compete globally. The following are some of the major characteristics of globalization:
Elimination or elimination of trade obstacles to allow free flow of commodities and services across national borders.
The free flow of capital between countries. Unrestricted technology transfer between countries. Free movement of people between countries. A global method for resolving economic disagreements. The goal of globalization is to see the globe as a "global village" in which products, capital, technology, and labor can freely move across countries. Globalization has had a significant impact on marketing strategies of businesses, particularly those involved in international marketing.
