Starting and running a business is no easy task. It requires a great deal of knowledge, effort, and interpersonal skills. Here are some of the major criteria for starting and managing an established business.
1. Your Business Must Have a Credible Brand Name
Your business must be recognizable as an established company if you want to grow a large customer base. This means that your brand name and logo need to be recognizable, and your branding should be consistent across all forms of media (print ads, commercials, etc.).
2. You Must Set Up and Maintain an Excellent Website
An effective website is a necessity in today's digital world. If you want customers to find you online, then you must create an effective website where people can learn about your products or services, see pictures or videos of your products/services, and connect with you on social media sites like Facebook and Twitter.
3. You Must Offer Unbeatable Customer Service and Support
When a customer puts money down for your product or service, they will expect good customer service and support regardless of what stage they are at in the buying process (initial contact, purchasing decision, after purchase). They will also expect that their questions/concerns will get reasonable feedbacks.