Mika
VIP Contributor
A lot of people will tell you that your product and service needs to solve problem for generating sales. Well, not all products and services tackle problems directly. Sometimes, they cater to aspirations and lifestyles. Think about Coca-Cola – it doesn't solve problems, does it. Red bull does not give you energy, it does not solve your low energy problem, the product sells a feeling, a desire. The same goes for many luxury brands or even fitness programs. Understanding your target audience's dreams and desires can unlock new business opportunities. While marketing on social media, your marketing campaign should sell life style and not the product itself. You need to sell dreams and aspirations.
