King bell
VIP Contributor
Brands need to have the social listening tools to monitor conversations over the internet, track mentions and know what their audience thinks. This will help them monitor their brands, manage their reputation and make decisions based on information. For these tools to be useful, brands should select the right ones, identify relevant tags and keywords, follow numerous social platforms, watch out for mentions of competitors’ names, receive alerts in real-time mode, assess sentiment analysis of writing on such services as Facebook and Twitter, find influencers and advocates among users on social networks, measure brand position within a market using campaign metrics that are provided by agencies which specialize in online marketing; pay attention to customer reviews; look for trending topics. Evaluate your efforts periodically; adjust your strategy accordingly. Provide feedbacks from customers that are worth reviewing about frequently. By doing this or with help of such tools like these mentioned above brands can learn much about people who buy from them or who don’t.
