Is email marketing linked to spamming?

Bookwormlux

Valued Contributor
Over some time now, there has been some form of arguments about email marketing being linked to spamming as there ain't any difference between the two.
However, it is important that we share from our different perspectives, what we think is the best answer to this.

From some points of view, email marketing is same thing as spamming because you did not get the permission of the recipients before you start to mail them. This is why some think that it is spamming.

However, this is sometimes dependent on how you go about it. If you continue to send emails to people even when they have made it clear to you that they are not interested, then what you are doing is completely spamming and not longer marketing as you may be thinking.
The solution here is that , you should try as much as possible to make sure that the people that you are trying to reach out to really have some interest in what you have got to offer. This would make it easier for you to avoid a situation whereby it would look ad though you were begging someone to buy what you are selling.
Reaching out to the right set of end users is key.
 
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