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Is branding still playing important role in business
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[QUOTE="Mika, post: 245395, member: 29399"] Branding plays a huge role in new businesses and products because this will introduce the business and products to the potential customer, it will make the product and business popular among the potential customers, and it will build a strategy to generate sales in the future. Without branding, new products and businesses will have no chance to survive in the market. Not just for new businesses and products, branding also plays a huge role for established companies and products to remain in the market. That's the reason why big brands continue to spend a lot of money on branding. You will see big brands sponsoring big events, big brands running ads on multiple platforms, big brands hiring big celebrities to endorse their products or making well-known figures their brand ambassadors, etc. While new businesses might not be able to spend a lot of money on branding, they still have to do branding to connect with their potential customers. Whether you have realized it or not, the more a company spends on branding, the better will it perform in the market. Hiring celebrities for endorsing products is considered one of the best methods for branding, especially for new products and businesses. [/QUOTE]
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