Investigating the Effect of Brand Colors on the Neurosciences:

[Ganibade]

Brand colors have the power to affect perceptions and feelings by evoking neurological reactions. While blues might imply trust and serenity, warm colors like red can evoke a sense of urgency and enthusiasm. These responses result from color's influence on emotional and memory-related brain areas. Utilizing brand colors consistently improves recognition and creates a mental connection between the color and the brand. But cultural differences and personal experiences also contribute to the formation of color associations in the brain, which complicates the neurological significance of brand colors.