Realekom
Active member
Brand management is a function of marketing that uses techniques to increase the perceived value of product line or brand over time.
Developing a special plan to maintain brand equity or gain brand value requires a comprehensive understanding of the brand. And that's why a brand manager is important.
A brand manager ensures the inovation of a product or brand, creating awareness through the use of price, packaging, logo, associated colors and lettering format.
Brand Management is essential for business because it involves creating a unique identity for a companies products and services. Is also responsible for the overall Management of a brand which includes product development and marketing to advertising and public relations.
Developing a special plan to maintain brand equity or gain brand value requires a comprehensive understanding of the brand. And that's why a brand manager is important.
A brand manager ensures the inovation of a product or brand, creating awareness through the use of price, packaging, logo, associated colors and lettering format.
Brand Management is essential for business because it involves creating a unique identity for a companies products and services. Is also responsible for the overall Management of a brand which includes product development and marketing to advertising and public relations.
