Inexpensive ways that small businesses can build online presence.

[Etini]

When it comes to online presence for businesses, it is non negotiable in these days and times. Whether you are a small business owner or a limited liability company, you must have online presence in this digital age.

Small businesses though are always hesitant to create online presence for their business giving reasons like high costs as a primary limitation for having online presence. There are cost efficient ways a business can take to have online presence regardless. Let's explore a few of them.

1) Cheap Website: When small business owners are told to open websites for their businesses, they complain that the cost of owning and running a site is very expensive. One can use free site builders like Weebly, Wix and Squarespace to build business websites with basic website features free of charge.

2) Free blogs: You can use free Content Management Systems like WordPress and blogger to build a blog for your business. This blog can be used for content marketing to drive online exposure to your business.

3) Social Media: Every business should have a social media page across all social media platforms. Post updates, price changes and other information about your business on your social media page.

You can also use free graphics software like Canva to help with graphics contents for these platforms.

 

[moonchild]

I think you can start building your small business online business using social media, because it is free and you do not have to pay anything, all you have to do is be diligent and pay attention to your audience, if your campaign is not working out as you expected, you can spend some money ads and boost your page to improve engagement.

My recommended platforms are basically Facebook and Twitter, this also depending on where you live and what is more popular there, you can also leverage video contents by marketing on YoUTUBE or Tiktok because they are the rave now.

 

[King bell]

Small scale entrepreneurs can now easily build their online presence without any huge cost by developing a simple web using pocket friendly website builders like Wix or Squarespace. They can also use platforms like Facebook, Instagram, and Twitter to get across to many people. Again, having their company listed on sites like Google My Business, Yelp and Yellow Pages makes the customers able to find it. Additionally, create valuable content for their websites as well as social media pages which can help in attracting and engaging potential customers. Lastly they could motivate customers to leave feedbacks and comments thus improving their online reputation and even luring new clients.