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Importance of marketing
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[QUOTE="Zangax, post: 243597, member: 77784"] Marketing's Role in a Company: Effective marketing management is a prerequisite for any business's success. The fact that a commercial organization creates and sells items distinguishes it from other organizations. The following sections highlight the relevance of marketing in modern business: The marketing department is the lifeblood of any company. The CEO of a company can't plan, the production manager can't produce, the purchasing manager can't buy, and the financial controller can't budget until the fundamental marketing decisions are made. Many departments of a company are necessary for growth, but marketing is still the only revenue-generating function. The marketing function is rightfully regarded as the most significant managerial function. Customers' needs are given high attention in marketing. The quality of the items, their storage, display, advertising, and packaging, among other things, are all geared toward the customer's delight. The development of location, time, and possession utilities is aided by marketing. Transporting things from the point of production to the point of consumption creates place utility. [/QUOTE]
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