Ayuba Ernest
Banned
The growth of interactive online communication has had a profound impact on public relations (PR) outcomes. The widespread use of social media, for example, has levelled the playing field for organisations, giving them the ability to communicate directly with their stakeholders without having to go through an intermediary system.
The immediacy and global reach of the Internet has forever changed the way organizations interact with their publics. In the past, communicators were limited to issuing press releases and hoping journalists would write about their clients. Today, organizations can communicate directly with their publics through social media, company websites, and blogs.
In addition, the internet has made it easier for ordinary citizens to get involved in PR campaigns, often by circulating news and information through social media networks. This has led to more participatory and democratic PR campaigns, with a greater emphasis on two-way communication.
The immediacy and global reach of the Internet has forever changed the way organizations interact with their publics. In the past, communicators were limited to issuing press releases and hoping journalists would write about their clients. Today, organizations can communicate directly with their publics through social media, company websites, and blogs.
In addition, the internet has made it easier for ordinary citizens to get involved in PR campaigns, often by circulating news and information through social media networks. This has led to more participatory and democratic PR campaigns, with a greater emphasis on two-way communication.
