Mika
VIP Contributor
You have created a product, do you think your product will be purchased by all sorts of people? Don’t you think your product cater to a certain kind of people only? Well, knowing who is going to buy your product means identifying your potential customers. Selling products requires identifying your niche customers. Unlike iPhones, which cater to a specific market, Samsung offers a range of phones suitable for diverse customers. iPhone sells to ultra rich, where as Samsung has different kinds of models that cater to specific groups of people. To succeed, understand your customers' needs and preferences, and ensure that your products align with their expectations.