How viral marketing works

[Holicent]

Viral marketing is the practice of getting people to pass on information about your company or brand to their friends and contacts. The goal is to create a buzz about the product or service, which in turn leads to more sales and exposure.

How does it work?

The most effective way for a business to use viral marketing is by creating a video that shows off its products and services. Then, when someone likes the video, they share it with others. This can be done through email, social media or other online channels. It's important for businesses not to rely solely on this method of marketing because it can be difficult to predict how many people will watch their videos or how often they'll share them with others.

Other ways include:
Sending an email or text message to friends and family with a link to your website

Posting links to your blog or website on Facebook or Twitter

Blogging with relevant content that encourages readers to share their own experiences or opinions (this is called guest blogging)

Using video-sharing sites like YouTube and Vimeo.

 

[Jasz]

Viral marketing is a method of generating exposure and buzz for a brand or product using existing social networks to advertise and deliver a message. The success of viral campaigns can be measured by how many people they reach and the number of people who take action as a result.

Viral marketing is not a new concept. It’s been around since the early days of the Internet, but it has changed and evolved over time to include newer technologies such as smartphones, tablets and social media sites like Facebook and Twitter.

The goal of viral marketing is to get people talking about your brand so that it becomes an integral part of their daily lives. The more conversations you have with your audience, the better chances you have of reaching new customers and retaining old ones.

One way to accomplish this goal is by creating a sense of urgency around your product or service through scarcity promotions or limited-time offers (like Groupon). The other way is by creating compelling content that gets people excited about your brand without making any overt sales pitches (like Dollar Shave Club).

The key to successful viral marketing is having fun with it and not taking yourself too seriously, I would say.