How to Use Hashtags for Instagram Marketing

[Jasmine]

Hashtags are not only a medium to get visibility on your content, they are also the way to build more subscribers because hashtags convert your viewers to followers. How Instagram uses hashtags?

Instagram originally used hashtags to rank content. People could then discover content based on the hashtags. However, over the years Instagram has evolved from a photo sharing platform to short video sharing platform (because it is trying to compete with youtube shorts and tiktok). Currently, Instagram uses hashtags to determine what kind of content they should be pushing up. They are trying to build organic reach. Therefore, you need to relevant hashtags (hashtags that match your content). If the hashtags are irrelevant, Instagram is not able to target your content to the right audience.

How many hashtags?

The number of hashtags you should be using depends on your content, if your content is specific, you need to use 3-4 hashtags, however, when your content talks about a lot of things, you can uses 7-8 hashtags.

 

[Mika]

Hashtags for social media are like keywords for search engines. Search engines show the search results based on the keywords, whereas social media platforms organize content and make them discoverable based on the hashtags used. Hashtags are also used by social media platforms to rank content, push the content up and down in the algorithm, and recommend the content to users on their platform. Do you know how to find the best hashtags for your niche? Well, you need to use the hashtags suggested by the platform where you are sharing your content (Instagram in this case). Before you start using hashtags, you should know the proper use of hashtags and the hashtags you should use. Doing a competitor analysis and checking what hashtags they are using can be a great help. No matter where you are posting your content, hashtags should be always related to your content niche, do not use too many hashtags.

 

[Suba]

Currently, more than 100 million photos and videos have been uploaded on Instagram, so visitors will find it difficult to find the photos they want. So one of the benefits of hashtags is to group photos and videos so that visitors can find them more easily. So the Instagram hashtag is a combination that starts with a # sign, and is then followed by a letter or number. Therefore, content creators cannot use hashtags as I like or carelessly, because content creators and marketers must be able to use appropriate and relevant hashtags. You also need to be careful because if the hashtags you use are irrelevant then visitors can report you with the “Don't Show for This Hashtag” option.