samirsali
New member
Instead of marketing training courses with the objective of satisfying a maximum number of people for a small part of their needs, we will see how to identify a market niche beforehand in order to be able to respond effectively to the needs and expectations of your customers.
Why focus on a niche market?
When you have studied your competitors, you must have seen how large a market can be.
In a market such as a computer training, you understand that no matter how broad your skills are, you can't train in all areas.
You can't meet the needs of an entire market. This is where the concept of segmentation comes from.
Segmentation is the process of dividing a market with heterogeneous needs into smaller, homogeneous groups (segments) in order to apply specific strategies.
By dividing a market into segments, one finds segments, by dividing segments one finds niches. And by subdividing a market niche, we find flesh-and-blood customers, a person unlike any other, with his or her own needs and expectations.
Why focus on a niche market?
When you have studied your competitors, you must have seen how large a market can be.
In a market such as a computer training, you understand that no matter how broad your skills are, you can't train in all areas.
You can't meet the needs of an entire market. This is where the concept of segmentation comes from.
Segmentation is the process of dividing a market with heterogeneous needs into smaller, homogeneous groups (segments) in order to apply specific strategies.
By dividing a market into segments, one finds segments, by dividing segments one finds niches. And by subdividing a market niche, we find flesh-and-blood customers, a person unlike any other, with his or her own needs and expectations.
