Jasz
VIP Contributor
If you want to sell your fashion brand like Adidas's, or any other fashion brand for that matter, you need to be able to tell a story.
The best idea is with a storyboard.
A storyboard is an illustration that shows the process of how your customers will interact with your brand. It's like a blueprint for how you're going to get them from point A (awareness) to point B (sales). You can make storyboards in many different ways—you can use a program like Adobe InDesign or even draw them by hand, but they'll all serve the same purpose: They'll help you tell a story about why people should buy from your brand. So whether you write it out yourself or use software, make sure the storyboard is clear and easy for people to understand. Once you have your storyboard created, you can publish it on social media platforms so that people know about it. Then share it again every time there are updates about new products released or special deals available. This will give potential customers an opportunity to learn more about what makes your brand unique—and why they should consider buying from it.
Adidas is a company that knows how to sell a fashion brand. They're known for their iconic shoes, but they also do a lot of other things: sportswear and clothing, and even more recently, eyewear. They've got some solid advice for how you can make your fashion brand just as successful as theirs. If you're not already using these tactics, it's time to start!
Here's what Adidas says you need to know:
-You need an image that's easy to grasp. They say it's all about creating a clear image of who you are and what your brand stands for—and then staying consistent with it.
-You need space in your store or online shop for clearance items. This helps people who aren't ready to commit to buying something yet be able to find something similar if they still want it later on down the road once they've decided on something else instead!
-You need products that are both affordable and high quality. This means that not only should your products be durable enough so that people can wear them for years without having problems with them eventually breaking down (which means less wasted money).
The best idea is with a storyboard.
A storyboard is an illustration that shows the process of how your customers will interact with your brand. It's like a blueprint for how you're going to get them from point A (awareness) to point B (sales). You can make storyboards in many different ways—you can use a program like Adobe InDesign or even draw them by hand, but they'll all serve the same purpose: They'll help you tell a story about why people should buy from your brand. So whether you write it out yourself or use software, make sure the storyboard is clear and easy for people to understand. Once you have your storyboard created, you can publish it on social media platforms so that people know about it. Then share it again every time there are updates about new products released or special deals available. This will give potential customers an opportunity to learn more about what makes your brand unique—and why they should consider buying from it.
Adidas is a company that knows how to sell a fashion brand. They're known for their iconic shoes, but they also do a lot of other things: sportswear and clothing, and even more recently, eyewear. They've got some solid advice for how you can make your fashion brand just as successful as theirs. If you're not already using these tactics, it's time to start!
Here's what Adidas says you need to know:
-You need an image that's easy to grasp. They say it's all about creating a clear image of who you are and what your brand stands for—and then staying consistent with it.
-You need space in your store or online shop for clearance items. This helps people who aren't ready to commit to buying something yet be able to find something similar if they still want it later on down the road once they've decided on something else instead!
-You need products that are both affordable and high quality. This means that not only should your products be durable enough so that people can wear them for years without having problems with them eventually breaking down (which means less wasted money).