Jasmine
VIP Contributor
Manufacturing products is not enough, to sell your product, you will have to sell them to the market first. But just because your products are available for purchase also does not guarantee sales. You not only have to tell people about your product but even have to reach the right people, the people who are the true buyers of your products. How do you find your buyers, how do you reach your buyers, how do you attract them to your products? That's where market research comes in. You have to look into the market to find your customers. Once you know who they are, you can promote your product to them. Market research also means checking out similar products and seeing what your competitors are up to.
