How to nurture leads effectively

Holicent

VIP Contributor
Nurturing leads is a skill that can be learned, and it's important to get started on the right foot.
1) Be friendly. Nurturing a lead means creating a connection, and people are more likely to trust you if they know you're friendly and approachable. So make sure that when you're reaching out to them, your tone is warm and friendly.

2) Be helpful. When someone contacts you with a question or problem, the first thing they're want is an answer—and the best way for them to get one is by asking clear questions and giving clear instructions. So make sure that when someone contacts you with a question or problem, your response will help them solve their problem without any confusion or confusion.

3) Be responsive. It's important for leads to know that their email was read by someone at [company name]—that's why it's critical that you respond quickly (within 24 hours). Otherwise, they may think that nobody cares about their issue or concern—and if they do think that, then they probably won't bother contacting us again in the future.
 
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