Jasz
VIP Contributor
If you're a beauty product company, it's easy to get complacent about marketing and forget that there are other ways to market your product, too. If you think of all the different places where people can see your product and advertise it, you'll realize there's no way you can do it all on your own. You need partners who can help you make the most of every opportunity.
- The first step is to find out what kind of marketing opportunities exist for your products. This can be as simple as looking at the types of ads that are already being run or looking at the kinds of ads being run by similar companies in the same industry. You might also want to reach out to existing partners who have done work with other brands in similar industries.
- Once you've identified what kinds of advertising opportunities there are available for your products, it's time to talk about how they might be used together. For example: if you sell lotions that are meant for sensitive skin, but also want to use them as a moisturizer for dry skin instead, then maybe you should offer a discount on both kinds of products when someone purchases one type from one company and then another type from another company during the same purchase period.
- Create a buzz about the brand
This is going to take some work on your part—you'll need to be proactive in communicating with your customers and fans online. You can do this by posting on social media and creating content that people will want to share and share again.
- Include a QR code in your package or packaging materials
A QR code is an easy way for potential customers to scan through and learn more about your product or brand without having to visit your website or app store pages first! Just write out the code in soft pencil on the back of each label/package near where it says "for scanning purposes only." You can also include one on every page of your website if you'd like.
- Promote at events like trade shows and conventions
Trade shows are great places to find new customers because they allow companies from all over the world (and even countries outside of North America and Adrica) to come together under one roof for several days at once.
- The first step is to find out what kind of marketing opportunities exist for your products. This can be as simple as looking at the types of ads that are already being run or looking at the kinds of ads being run by similar companies in the same industry. You might also want to reach out to existing partners who have done work with other brands in similar industries.
- Once you've identified what kinds of advertising opportunities there are available for your products, it's time to talk about how they might be used together. For example: if you sell lotions that are meant for sensitive skin, but also want to use them as a moisturizer for dry skin instead, then maybe you should offer a discount on both kinds of products when someone purchases one type from one company and then another type from another company during the same purchase period.
- Create a buzz about the brand
This is going to take some work on your part—you'll need to be proactive in communicating with your customers and fans online. You can do this by posting on social media and creating content that people will want to share and share again.
- Include a QR code in your package or packaging materials
A QR code is an easy way for potential customers to scan through and learn more about your product or brand without having to visit your website or app store pages first! Just write out the code in soft pencil on the back of each label/package near where it says "for scanning purposes only." You can also include one on every page of your website if you'd like.
- Promote at events like trade shows and conventions
Trade shows are great places to find new customers because they allow companies from all over the world (and even countries outside of North America and Adrica) to come together under one roof for several days at once.
