How To Leverage Digital Marketing To Make Money In Your Business

moonchild

VIP Contributor
There are a lot of articles about digital marketing out there and many businesses are adopting it as a new way to market their products, others learn digital marketing to freelance or get a full time job, this article is about how you can apply digital marketing to your own very business.

Digital marketing is gradually making traditional marketing obsolete, you don't need to pay for commercials or newspaper ads nowadays, to leverage digital marketing in your business, you can run ads across social media platforms or create buzz about your products before it initial launch, with digital marketing you can use Google ads to make your product or service reach a wider audience.

You can also collect emails in exchange for an ebook or a beginner guide, you can use digital marketing to apply SEO on your website and rank it on Google, these are some ways you can use digital marketing to move your product forward without spending heavily.

To learn digital marketing you need to take a course there are many crash courses online and you can enroll in Google courses on Google learn, there are digital marketing courses tailored specifically for Africans on the platform or you buy a course on Udemy.
 

Mika

VIP Contributor
If you want to do digital marketing, you need to understand how various digital marketing platforms work. Sometimes promoting on facebook will drive sales, and sometimes facebook promotion does not work, you will find instead of facebook ads google ads are performing better. Sometimes advertising on tiktok is beneficiaal than advertising on youtube, sometimes you will find selling on instagram is easier than selling from facebook. You will have to understand the demography on each platform and advertise accordingly. You might have to test a lot of platforms, or even burn your advertising budget. You will have to understand how different marketing platforms work.
 

General01

Active member
It is always learning before earning.
I love how you concluded by suggesting for one to take courses before advancing into it practically.
It is not an attempt to lure you into getting your money while offering something not valuable.
The importance of learning in making an outstanding successful adventure can not be overemphasized, it trims down and eliminates your chances of doing it the wrong way and the associated failure it comes along with .
Learn before you earn
 
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