Mika
VIP Contributor
Mass media is very powerful in driving sales. You can run ads or get featured on news articles, and you can easily reach your target customer. While ads cost money, getting featured in news does not cost money. In fact, you gain more prominence by featuring in news compared to running ads.
Here are some examples.
You have a school supply business. One day you go to a community school and distribute free stationery to the kids from low-income families.
Lo and behold! Your business is all over the media.
Or, let say you organize a Christmas party for the people in an old age home, or distribute gifts to the old people who do not have families. Your act of giving will be featured in news. When you are in news, your business will grow.
These are just a few examples.
Here are some examples.
You have a school supply business. One day you go to a community school and distribute free stationery to the kids from low-income families.
Lo and behold! Your business is all over the media.
Or, let say you organize a Christmas party for the people in an old age home, or distribute gifts to the old people who do not have families. Your act of giving will be featured in news. When you are in news, your business will grow.
These are just a few examples.