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How to Generate a Business Idea Using Maslow's Hierarchy of Needs
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[QUOTE="Jasz, post: 233465, member: 61772"] You have surely heard of Maslow's hierarchy of needs. It is a pyramid with five levels that sheds light on what humans prioritize in life. A human will tend to move up the pyramid, leaving one level behind, once it has satisfied each need. The first tier is physiological needs such as food and shelter; it is followed by safety, then love and belonging, esteem, and self-actualization at the top. When looking for the right business opportunity, it is useful to consider these categories. This can help you identify a niche as you think about your product or service offering. For example, if you are selling a product that helps people care for their dogs, you are providing an item that falls under the "safety" category of needs. Alternatively, if you are selling a product that makes people feel more beautiful (e.g., cosmetics), this fits into the "esteem" category of needs. If you are selling a wedding ring or wedding gown, it automatically falls under love category. I hope this helps you generate more brilliant and unique ideas to start your own business. [/QUOTE]
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How to Generate a Business Idea Using Maslow's Hierarchy of Needs
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