Jasmine
VIP Contributor
Psychographic segmentation means learning about your customers based on their personality characteristics. Lifestyle marketing means promoting the lifestyle that your customers actually want in relation to the products and services. Psychographic segmentation is very important aspect of lifestyle marketing.
Psychographic segmentation involves finding the lifestyle of your target customers and learning their interests and opinions. In order to do lifestyle marketing, you need to find out what they are actually interested in and what they actually believe in. For example, you should know whether they are interested in technology, fashion, or pop culture. You should know your customers’ political and religious inclination.
If your customers follow particular celebrity or an influencer, you should also find this out. You should learn about your customers’ preference for health and fitness, eating behavior, their day-to-day activity, etc.
Psychographic segmentation involves finding the lifestyle of your target customers and learning their interests and opinions. In order to do lifestyle marketing, you need to find out what they are actually interested in and what they actually believe in. For example, you should know whether they are interested in technology, fashion, or pop culture. You should know your customers’ political and religious inclination.
If your customers follow particular celebrity or an influencer, you should also find this out. You should learn about your customers’ preference for health and fitness, eating behavior, their day-to-day activity, etc.