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How to Design Your Ad to Generate Sales
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[QUOTE="Jasz, post: 239602, member: 61772"] How to Design Your Ad to Generate Sales Let's get to the bottom line: If you're running a business, you want your ads to generate sales. You don't just want clicks; you want customers. You don't just want brand awareness; you want revenue. You don't just want to build an audience; you want to increase revenue. So, how do you make that happen? First, understand the power of scarcity. The more rare something is, and the more in-demand that rare thing is, the more people will try to get their hands on it. Do you know what isn't rare? Someone telling you that they can help solve your problem if you click on their ad. So if all of your competitors are saying that same thing—how are you going to stand out? The answer is scarcity. Maybe there's only a limited amount of time for people to get a deal like this one… or maybe there's only a finite number of products left before the company runs out… or maybe this particular type of product won't be available again for a long time if ever. That's what will bring people in: the fact that this is something special, and it won't be around forever. [/QUOTE]
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