Jeffex
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You’ve probably come across the term buyer persona or customer avatar or audience persona but essentially they all mean the same thing and they are the details of who your perfect client is.
What is a Buyer Persona?
In short, it’s a semi-fictional character that represents who your perfect audience is. The details of who your perfect audience is are very important because it allow you to understand who they are. It goes beyond just those basic categories and basic demographics and taps into the person that taps in to their individual circumstances and their individual lives and this amount of detail allows you to connect with them on a much more human level. It allows a brand to tailor their offer or their messaging to who this person is so they can better connect with them. Your buyer persona acts as a tool to attract high quality leads and people who are essentially more likely to buy what you have to offer. If you’re going to take the time to market your business and your brand the way you should then you want to be as efficient as possible with your marketing efforts and having clarity in who your audience is through a buyer persona will help you do that.
Why is Buyer Personal so Important?
In short, it’s all about understanding. Most businesses actually don’t take the time to develop out who their audience is and develop buyer personas so they can speak to them on a more relevant level. Most businesses you’ll find will define who their audience is in terms of categories so they might define their audience as female professionals between 22 and 34 but that information doesn’t allow you to connect with who that person is because that person doesn’t identify as a female professional between 22 and 34. Understanding who your audience is and defining a buyer persona allows you to tap into the detail of that person’s lives so you can better understand who they are, what they’re trying to achieve, what challenges they’re going through and what emotions are connected to those challenges and all of this information allows you to better resonate with who they are and better connect with them on a human level.
How Many Buyer Personas Should I Have?
This depends on the individual businesses. You might be very clear on who the audience is and you might to just have one buyer persona or you might have different segments and different groups and you might have up to five different buyer personas. Of course, you can communicate with each one of these personas individually through your marketing messages but your brand and your brand messaging as a whole should appeal to them all.
What are the Different Types of Buyer Personas?
The answer to that question is that there are no real types of buyer personas because every single buyer persona is different because people are different. There’s no cookie cutter solution where you take this type of buyer persona for this type of business. You have to custom create buyer personas every single time but luckily for you I have a system that you can use to create a buyer persona
Start with a Category and a Name
That female professional between 22 and 34 is not enough for a buyer persona but it is a great starting point for your buyer persona because it gives us the opportunity to categorize a certain group of individuals as to who the broad audience is. You want to start to shape that or you want to personally identify who this type of persona is, you might give this persona a name and you might get a little bit more clarity around what they do so instead of being a female professional 22 to 34 it might be Debbie the Marketing Manager so getting a bit clarity there sets the tone for getting personal with who this buyer persona is.
Make no bones about it, your brand persona is one of the most critical tasks in building your brand and building your business because without that buyer persona you don’t know who you’re speaking to, you don’t know what challenges they’re going through, you don’t know what they are feeling, and you don’t know what they want and if you don’t have that information how are you going to build a brand that is going to connect and resonate with who that person is. The answer is you can’t. If you don’t have messaging that speaks directly to who your audience is then your messaging is speaking to nobody in particular and that is the fastest way for your brand to go nowhere in particular. Once you have that buyer persona and you know who the person is and you know what they want you can work on giving them what they want.
What is a Buyer Persona?
In short, it’s a semi-fictional character that represents who your perfect audience is. The details of who your perfect audience is are very important because it allow you to understand who they are. It goes beyond just those basic categories and basic demographics and taps into the person that taps in to their individual circumstances and their individual lives and this amount of detail allows you to connect with them on a much more human level. It allows a brand to tailor their offer or their messaging to who this person is so they can better connect with them. Your buyer persona acts as a tool to attract high quality leads and people who are essentially more likely to buy what you have to offer. If you’re going to take the time to market your business and your brand the way you should then you want to be as efficient as possible with your marketing efforts and having clarity in who your audience is through a buyer persona will help you do that.
Why is Buyer Personal so Important?
In short, it’s all about understanding. Most businesses actually don’t take the time to develop out who their audience is and develop buyer personas so they can speak to them on a more relevant level. Most businesses you’ll find will define who their audience is in terms of categories so they might define their audience as female professionals between 22 and 34 but that information doesn’t allow you to connect with who that person is because that person doesn’t identify as a female professional between 22 and 34. Understanding who your audience is and defining a buyer persona allows you to tap into the detail of that person’s lives so you can better understand who they are, what they’re trying to achieve, what challenges they’re going through and what emotions are connected to those challenges and all of this information allows you to better resonate with who they are and better connect with them on a human level.
How Many Buyer Personas Should I Have?
This depends on the individual businesses. You might be very clear on who the audience is and you might to just have one buyer persona or you might have different segments and different groups and you might have up to five different buyer personas. Of course, you can communicate with each one of these personas individually through your marketing messages but your brand and your brand messaging as a whole should appeal to them all.
What are the Different Types of Buyer Personas?
The answer to that question is that there are no real types of buyer personas because every single buyer persona is different because people are different. There’s no cookie cutter solution where you take this type of buyer persona for this type of business. You have to custom create buyer personas every single time but luckily for you I have a system that you can use to create a buyer persona
Start with a Category and a Name
That female professional between 22 and 34 is not enough for a buyer persona but it is a great starting point for your buyer persona because it gives us the opportunity to categorize a certain group of individuals as to who the broad audience is. You want to start to shape that or you want to personally identify who this type of persona is, you might give this persona a name and you might get a little bit more clarity around what they do so instead of being a female professional 22 to 34 it might be Debbie the Marketing Manager so getting a bit clarity there sets the tone for getting personal with who this buyer persona is.
- Understand their Demographic
- Define their Psychographics
- Discover their Goals
- Uncover their Challenges
- Extract their Emotions
Make no bones about it, your brand persona is one of the most critical tasks in building your brand and building your business because without that buyer persona you don’t know who you’re speaking to, you don’t know what challenges they’re going through, you don’t know what they are feeling, and you don’t know what they want and if you don’t have that information how are you going to build a brand that is going to connect and resonate with who that person is. The answer is you can’t. If you don’t have messaging that speaks directly to who your audience is then your messaging is speaking to nobody in particular and that is the fastest way for your brand to go nowhere in particular. Once you have that buyer persona and you know who the person is and you know what they want you can work on giving them what they want.