How to Choose Appropriate Channels Content Marketing

[Jasmine]

A comprehensive content marketing strategy requires strategic distribution of appropriate content across various channels. Appropriate content means the kind of content that fits your content distribution channel. Therefore, understanding the nuances of these content distribution channels is crucial for success. For example, if you want to do video content marketing, you can distribute your videos through Facebook,. Instagram, TikTok, Youtube, etc. How to choose the appropriate platform for your videos content depend on your marketing goal and your target audience. If you want to do blog post content marketing, you will have to choose appropriate platform accordingly, you can either choose your own site, or content aggregator.

 

[Mika]

Your audience determines your marketing channel. You will have to find out on what platform your audience is concentrated on and you will have to use the same platform. Even though Facebook is the biggest website in terms of traffic and users, the most active user base belongs to the age 40 and above. If your audience is 20 years, how can you benefit by marketing on Facebook. Tiktok is fastest growing platform and the most active users are between 18 and 24. If you want to sell to 50 years, how can you profit from Tiktok.