How to Advertise on Youtube

[Mika]

If you want to do video marketing for your products and services, you can use youtube, based on the traffic, is youtube is the world’s number two website. You can even use youtube ads to build subscribers and views on your youtube videos.

There are several ways to advertise on YouTube. Here are some common ways:

TrueView In-Stream Ads: Viewers have to watch these ads for at least 5 seconds before they can skip them. Therefore, this is an effective advertising method if your product and service can grab viewers' attention in 5 seconds. If you create a short ad to get viewer attention, this can be an ideal format.

Bumper Ads: Viewers cannot skip these ads. These ads play before the video and are around 6 seconds.

Sponsored Cards: If you like to advertise your products and services while playing the video, this is an option. You can use this ad format to advertise while viewers are watching the video. These ads have higher engagement.

Overlay Ads: These are semi-transparent text or image ads that are displayed on the lower part of the playing video.

Display Ads: These ads are displayed on a youtube website or app. They can appear anywhere on the site in banner form.

To create and run a campaign, you will need Google Ads account and then link it to your YouTube account.

 

[Jasmine]

You can use different kinds of ad formats on youtube, however, the key to become successful with youtube advertising is you need to advertise the right kind of products and services to the right audience. If your ads are related to game and if your ads appear on the content that are not related to game and are viewed by people not interested in game, will you have any conversion? Therefore, you need to reach the right audience with your ads. You need to be very careful about this while running ads on youtube or any other platform. You also need to be careful about where you ad will appear