How Sentiments Affect Business Growth

Jasz

VIP Contributor
Sentiments are the most important factors influencing businesses. The sentiment analysis is a process of reading and understanding human behavior. It can be used to predict future behavior of consumers and investors. Sentiment analysis is a key part of marketing, financial management, government policy-making, and business strategy.

In recent years, there has been a lot of research about how emotions are linked to economic outcomes. What is interesting is that there are two different kinds of emotions: positive and negative emotions. The literature shows that positive emotions help us focus our attention on the task; they motivate us to act. On the other hand, negative emotions make us feel stressed and distract us from our goals.

We have all experienced how negative emotions can negatively affect our personal life or professional performance: when we feel angry or sad we tend to lose control over our actions; when we experience fear we tend to make irrational decisions; when we experience anxiety or depression our ability to think clearly decreases significantly and it also have a negative effect on our business.
 
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