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How Marketing and Advertising Evolved
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[QUOTE="Jasmine, post: 255560, member: 49159"] I went to a business college and I learned that there Marketing is a broader term where as advertising is a specific activity within marketing. Marketing is focused on long term campaign, where as advertising is more focused on short term goals. If you see Redbull ads during a super bowl that is advertising, however, if you see Redbull everything you watch your favorite TV show, or on the billboard in a busy street that is marketing. Advertising is focused on generating sales, marketing is focused on building brand, protecting the brand value, dominating the market, etc. As far as I know people started advertising long before they started marketing. The earliest record of advertising dates back to 10 century that shows a copper plate for printing ad. However, the modern advertising was invented in 15th-16th century when newspapers became more common. Internet advertising is a recent phenomena, but is has already taken the world by storm. [/QUOTE]
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