How Marketing and Advertising Evolved

[Jasz]

From the dawn of history until about 50 years ago, marketing and advertising were the same thing. In fact, the first marketing departments at companies were called "advertising departments."

Then came television, which changed everything. Television commercial time was costly, so advertisers needed to convince people to buy their products by showing them something they couldn't get anywhere else. This meant that marketing had to become more persuasive than ever before. The word "marketing" began to replace "advertising" as a more descriptive term for what advertising firms did.

But there was still one problem: People didn't like being sold things they didn't need or want. They wanted to feel good about themselves; they wanted to be smarter than everyone else; they wanted their friends to think they were cool; they wanted to be happy with their lives; and so on. And this desire for self-affirmation was fundamentally inconsistent with selling anything to anyone!

Then came the Internet and email, which allowed people to communicate without having a face-to-face encounter. Suddenly everyone could hear what everyone else thought about anything—and even if you weren't interested in what someone was selling.

 

[Holicent]

The rapid technological developments revolutionized marketing by allowing companies to reach their target audiences much more efficiently. For example, in the past, the only way to advertise was through newspapers and magazines. Nowadays, companies can advertise on television, radio and the Internet. As a result, advertisers are able to reach a much wider audience than ever before.

Another advantage of advertising through these new media is that it allows companies to target specific groups of people (such as young adults). By using television or the Internet as their medium of choice, advertisers can reach out to potential customers who have expressed an interest in their services or products.
In the past, technology was a stand-alone field. It was used for some tasks, but not for others. As we have seen over the past few years, there has been a shift in this thinking. Technology has become integrated into almost every aspect of our lives. As such, it is no longer just about what we can do with it; rather, it is about how we use it to improve our lives and make them more efficient.

 

[Jasmine]

I went to a business college and I learned that there Marketing is a broader term where as advertising is a specific activity within marketing. Marketing is focused on long term campaign, where as advertising is more focused on short term goals. If you see Redbull ads during a super bowl that is advertising, however, if you see Redbull everything you watch your favorite TV show, or on the billboard in a busy street that is marketing. Advertising is focused on generating sales, marketing is focused on building brand, protecting the brand value, dominating the market, etc. As far as I know people started advertising long before they started marketing. The earliest record of advertising dates back to 10 century that shows a copper plate for printing ad. However, the modern advertising was invented in 15th-16th century when newspapers became more common. Internet advertising is a recent phenomena, but is has already taken the world by storm.

 

[Massimo]

It has significantly gone through an evolution in the past centuries until today. It all began when production was the sole focus that led to the rise of the Industrial Revolution. Subsequently, it became sales and marketing-oriented so businesses can stay on top of the competition.