How effective is the allure of unlimited rice in the restaurant?

Alexandoy

VIP Contributor
There was a new fast food eatery called Mang Inasal that specializes in roasted chicken in the style of their province. In the first year the sales was just fine but not earning much. The owner had thought of a promo to have unlimited rice when a customer orders a piece of roasted chicken. And what do you know?

The eatery gained a lot of customers regularly because rice is a staple here. Especially the heavy eaters of rice they say that the eatery is one of its kind. That was more than 10 years ago and now Mang Inasal has more than 400 franchise outlets nationwide. Their unlimited rice promo is imitated by other eateries like Tokyo-Tokyo which specializes in Japanese food. A simple marketing promo can really make the business grow fast.
 
The truth is that to succeed with your business you must carve a niche for yourself. This simply means you must have what will help you stay longer in your business. this strategy is really working because it was a unique one. businesses need a good strategy to stay afloat
 
Inasmuch as this is a very good idea price is actually a commodity that is very expensive around here and I don't think anyone will even dare to create such a strategy you really I have seen a very similar marketing strategy do but the person used another different commodity which is school stationeries.
 
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