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How effective is market testing in product development ?
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[QUOTE="Augusta, post: 338656, member: 25283"] Studies have shown that testing is one of the important factor needed for a successful product development This is why it is of utmost importance to test any products that are manufactured. With market testing the following fsct can be established through it One will be able to predict how the market might react to products The information can help one know the changes one should make before official launching. Evaluating a product function in real-time will be possible With market testing you can effectively verify that the product has meets expected quality, usability, and efficiency standards. Provides insight into marketing strategies to be adopted. [/QUOTE]
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