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A very good way to track your marketing campaign is to assess the effectiveness of the marketing channel and optimize your strategies in order to achieve better results. Moreover, you can track your marketing campaigns by using UTM parameters in your urls because this will allow you to quickly identify the source, medium and the campaign name in the platform you used for analytics. Having said that, Google analytics is also a very powerful tool that good provide valuable information and it will also give you a comprehensive insight into traffic on your website which will allow you to track the performance of your marketing campaigns easily.
