Leah Kelvin
Active member
AI spearheads a digital marketing campaign revolution by delivering new possibilities and efficiencies to marketers. Below are some of the ways AI is impactful.
1. Data Analysis and Insights: Marketers can get actionable data from AI powered tools when they analyze the huge volumes of it with speed. Consequently, this has led to more accurate decision making within segments like audience segmentation, targeting, personalization etc. The AI algorithms can also help in revealing certain patterns, trends and even consumer behaviors which people cannot easily identify hence making it easier for marketers to optimize their campaigns for better results.
2. Improved Customer Targeting: By analyzing customer characteristics such as browsing behavior, demographics and purchase history among others; AI algorithms are able to create much more defined audience segments that would be suitable for targeting purposes. This enables marketers to provide highly targeted content, offers and recommendations tailored specifically for each customer’s needs. Therefore through better understanding of their preferences and needs AI assists marketers to improve their client engagement levels thus increasing conversion rates.
3. Content creation/optimization: Creation or optimization of content can also be done through various artificial intelligence-based tools like Google’s RankBrain among others. For instance, the AI-powered tool helps generate personalized product recommendations or write compelling ad copy while videos or graphics could even be created by Artificial Intelligence (AI)-powered systems.
1. Data Analysis and Insights: Marketers can get actionable data from AI powered tools when they analyze the huge volumes of it with speed. Consequently, this has led to more accurate decision making within segments like audience segmentation, targeting, personalization etc. The AI algorithms can also help in revealing certain patterns, trends and even consumer behaviors which people cannot easily identify hence making it easier for marketers to optimize their campaigns for better results.
2. Improved Customer Targeting: By analyzing customer characteristics such as browsing behavior, demographics and purchase history among others; AI algorithms are able to create much more defined audience segments that would be suitable for targeting purposes. This enables marketers to provide highly targeted content, offers and recommendations tailored specifically for each customer’s needs. Therefore through better understanding of their preferences and needs AI assists marketers to improve their client engagement levels thus increasing conversion rates.
3. Content creation/optimization: Creation or optimization of content can also be done through various artificial intelligence-based tools like Google’s RankBrain among others. For instance, the AI-powered tool helps generate personalized product recommendations or write compelling ad copy while videos or graphics could even be created by Artificial Intelligence (AI)-powered systems.
