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Four Psychological Tricks to Boost Sales for you eCommerce Business
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[QUOTE="Jasz, post: 233076, member: 61772"] There are many ways to boost sales for your eCommerce business, but one way that is sometimes overlooked is by implementing psychological cues and tricks. Here are three psychological tactics you can use to increase your sales. 1. Free Shipping This may seem like a no-brainer, but what's better than free? Free shipping! Customers are more likely to purchase from your website if they have the option of not paying for shipping. Studies have shown that customers are actually willing to spend more money, just for the option of free shipping. 2. Social Proof Social proof is when people rely on the actions of others in order to make a decision or form an opinion about something. It was originally studied by Leon Festinger, who found that people will often conform to what others are doing or thinking in order to "fit in." This concept has since been used as a marketing tool. By displaying social proof on your website, such as how many people have "liked" your Facebook page, how many people are following you on Instagram, and so on, it makes potential customers feel like they want to be part of the group as well. 3. Urgency [/QUOTE]
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Four Psychological Tricks to Boost Sales for you eCommerce Business
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