Phronesis
Active member
Branding Vs Marketing
The way I approach strategic branding is not a traditional marketing approach. The traditional marketing approach will tell you that branding is a small subset of marketing but the reality is that branding sits on top of everything and the reason I can definitively say this is that all examples of marketing are always branding but not all examples of branding are marketing. Of course, many traditional marketers would possibly disagree with me and that’s okay but for me, the way that we engage our audiences today, the way we bring a person and a business closer together has dramatically changed in the last 10 to 15 years and it’s going to continue to change in the years to come. For me, branding and brand sit on top of everything, and most of the important considerations of bringing a person and a brand closer together sit in the realm of brand strategy which sits on top of marketing.
Despite all of that, it’s still important to understand and consider traditional marketing concepts. I’m not saying that the four Ps of marketing are irrelevant. They are not irrelevant. They are very relevant and I consider all of the four Ps within my brand development process just maybe not in the same way that other traditional marketers might approach it but either way you need to understand the four Ps of marketing. You need to understand those traditional marketing concepts so you can have those high-level conversations with those leadership teams and with those marketing managers so with that let’s jump into the four Ps.
I'd be taking this article in series, so stay tuned to my other 3 to come threads involving the three P's.
Thanks
The way I approach strategic branding is not a traditional marketing approach. The traditional marketing approach will tell you that branding is a small subset of marketing but the reality is that branding sits on top of everything and the reason I can definitively say this is that all examples of marketing are always branding but not all examples of branding are marketing. Of course, many traditional marketers would possibly disagree with me and that’s okay but for me, the way that we engage our audiences today, the way we bring a person and a business closer together has dramatically changed in the last 10 to 15 years and it’s going to continue to change in the years to come. For me, branding and brand sit on top of everything, and most of the important considerations of bringing a person and a brand closer together sit in the realm of brand strategy which sits on top of marketing.
Despite all of that, it’s still important to understand and consider traditional marketing concepts. I’m not saying that the four Ps of marketing are irrelevant. They are not irrelevant. They are very relevant and I consider all of the four Ps within my brand development process just maybe not in the same way that other traditional marketers might approach it but either way you need to understand the four Ps of marketing. You need to understand those traditional marketing concepts so you can have those high-level conversations with those leadership teams and with those marketing managers so with that let’s jump into the four Ps.
I'd be taking this article in series, so stay tuned to my other 3 to come threads involving the three P's.
Thanks