King bell
VIP Contributor
Advertising as we know it may be transformed with Augmented Reality (AR) technology which brings together actual world and digital content to create an immersive and interactive experience for users. AR can be applied in interactive product visualization, virtual trying on feature, AR advertising campaigns, location-based experiences, improved print advertisement, brand engagement at events, games based on real-life situation, education materials or texts, improved packaging, AR social media filters, virtual coupons and discounts, 360-degree advertising approaches, AR audio advertising and branded AR apps.
In areas such as beauty and fashion ,AR allows for virtual try-ons to enhance the online shopping experience and reduce the need for physical trials. Meanwhile ,AR advertising campaigns help engage users through interactive experiences while location-based experiences offer special promotions or information when they are near their stores. Moreover ,print advertisements are improved because of using AR that enable readers to scan printed material thus opening more digital contents.
With the advancement of AR technology in advertising new possibilities have emerged that will allow brands to distinguish themselves from competitors; engage audiences differently by creating memorable interactions that drive brand awareness and loyalty.
In areas such as beauty and fashion ,AR allows for virtual try-ons to enhance the online shopping experience and reduce the need for physical trials. Meanwhile ,AR advertising campaigns help engage users through interactive experiences while location-based experiences offer special promotions or information when they are near their stores. Moreover ,print advertisements are improved because of using AR that enable readers to scan printed material thus opening more digital contents.
With the advancement of AR technology in advertising new possibilities have emerged that will allow brands to distinguish themselves from competitors; engage audiences differently by creating memorable interactions that drive brand awareness and loyalty.
