Emotional branding between company and audience.

[Ganibade]

By appealing to consumers' emotions, emotional branding is a marketing tactic that aims to establish a strong bond between a company and its audience. It focuses on the ideals, emotions, and experiences connected to the brand rather than just the features of the product. Positive feelings like happiness or nostalgia are what businesses hope to evoke in their customers in order to increase engagement and foster brand loyalty. When emotional branding is done well, it connects with the target market and builds a sense of identity and trust that transcends the functional aspects of the product.