The 8 essential advantages of Email Marketing:
It's effective
Marketing Sherpa's 2013 Email Marketing Benchmark Report Reports a Return on Investment (ROI) of up to 139% for Email Marketing Campaigns, One of the Highest Values in Enterprise Marketing Today . In the B2B and B2G sector, Email Marketing achieves an ROI of 127% and allows the strengthening of the relationship with the customer and the development of lead generation.
It is cheap
This is one of the main advantages: launching an Email Marketing campaign costs much less than undertaking a direct marketing campaign by post or of any other nature. To the costs of the database, it is necessary to add only a professional sending tool. On these two factors depend: the personalization of the message, the speed and accuracy of the shipment, the possibility of monitoring the evolution and other advanced features such as polls and sharing on social networks.
It's fast
Compared to traditional direct marketing, e-mailing is almost immediate: once the campaign has been launched, reception and reading times are practically nil. Additionally, email tends to drive faster responses – typically up to 10x faster – compared to traditional marketing.
It's easy
Setting up an e-mailing campaign, from a creative and practical point of view, requires less than a day's work. Email is simple to use and manage and the readiness for commercial use does not require particularly advanced technical skills.
It's targeted
Recipient profiling is the most important aspect of a DEM campaign. A quality database contains addresses tested and processed by reliable and updated sources. The success of a DEM campaign is fundamentally based on the accuracy of the profiling that the database allows and on the opportunity to offer content that is always relevant.
It's measurable
Email Marketing, if carried out in the rules of the art, allows the measurement of the RIS on the basis of precise statistics which include the rates of opening, reading and clicks, shares and referrals. It is also possible to distinguish the behavior of each user, by selecting only their actions.
It increases brand awareness
As long as a brand stays in a consumer's mind, the opportunity to sell is far greater than normal, and every email sent puts readers in front of their own business. Strategic planning, combined with targeted content and elegant design, will contribute to the constant creation of profit: an opportunity to maintain and increase brand awareness.
It is customizable
Personalizing messages with dynamic fields can bring more engagement to your list. Starting the message with the recipient's name, while structuring the content based on their past activities, induces the reader to perceive a more personal and direct relationship, which drives them to read the content.
If you are interested in email marketing for your business, send me a private message or email
It's effective
Marketing Sherpa's 2013 Email Marketing Benchmark Report Reports a Return on Investment (ROI) of up to 139% for Email Marketing Campaigns, One of the Highest Values in Enterprise Marketing Today . In the B2B and B2G sector, Email Marketing achieves an ROI of 127% and allows the strengthening of the relationship with the customer and the development of lead generation.
It is cheap
This is one of the main advantages: launching an Email Marketing campaign costs much less than undertaking a direct marketing campaign by post or of any other nature. To the costs of the database, it is necessary to add only a professional sending tool. On these two factors depend: the personalization of the message, the speed and accuracy of the shipment, the possibility of monitoring the evolution and other advanced features such as polls and sharing on social networks.
It's fast
Compared to traditional direct marketing, e-mailing is almost immediate: once the campaign has been launched, reception and reading times are practically nil. Additionally, email tends to drive faster responses – typically up to 10x faster – compared to traditional marketing.
It's easy
Setting up an e-mailing campaign, from a creative and practical point of view, requires less than a day's work. Email is simple to use and manage and the readiness for commercial use does not require particularly advanced technical skills.
It's targeted
Recipient profiling is the most important aspect of a DEM campaign. A quality database contains addresses tested and processed by reliable and updated sources. The success of a DEM campaign is fundamentally based on the accuracy of the profiling that the database allows and on the opportunity to offer content that is always relevant.
It's measurable
Email Marketing, if carried out in the rules of the art, allows the measurement of the RIS on the basis of precise statistics which include the rates of opening, reading and clicks, shares and referrals. It is also possible to distinguish the behavior of each user, by selecting only their actions.
It increases brand awareness
As long as a brand stays in a consumer's mind, the opportunity to sell is far greater than normal, and every email sent puts readers in front of their own business. Strategic planning, combined with targeted content and elegant design, will contribute to the constant creation of profit: an opportunity to maintain and increase brand awareness.
It is customizable
Personalizing messages with dynamic fields can bring more engagement to your list. Starting the message with the recipient's name, while structuring the content based on their past activities, induces the reader to perceive a more personal and direct relationship, which drives them to read the content.
If you are interested in email marketing for your business, send me a private message or email
