What is an Email Marketing and Its Benefits?

[Faith B]

Today, more than half of all emails are read on a mobile device. This means that email marketing is an effective way to reach your customers and increase sales. It also gives you the ability to segment your email list, so you can send your targeted messages to a specific group. This will help you increase the relevancy and value, which in turn will lead to higher conversions. Plus, when your customers are interested in your products or services, they are more likely to buy from you.

Another benefit of email marketing is its affordability. With little effort, an email campaign can cost a fraction of other marketing strategies, so even small businesses can benefit from these. The average email campaign can cost under $10 per day. This makes it a great investment for any business. With a relatively low investment, email can help you increase revenue faster. Many small businesses are limited by budget and time. Focused direct mail operations can be costly, with design, printing, and mailing charges.

Another advantage of email marketing is that it's very cost-effective. Unlike advertising and other forms of media, email does not require printing, media space, or other costs. And, most importantly, you can send emails to people who have explicitly requested to receive your emails. Moreover, you can build a relationship with your customers by offering them relevant offers that are relevant to their interests. In addition, you can easily keep track of your customers' habits and respond to them via email.

Email marketing allows you to send highly personalized content, segment your customer base, and give them value. All of these benefits can be achieved by crafting the right subject line and images. You can also personalize your emails by including their name in the subject line. Research shows that emails with the first name of their recipient have a higher click through rate than those without it. And it doesn't cost much to use email to engage with your customers.

In addition to increasing sales, email marketing also encourages customers to reach out. Its benefits include reducing churn, and fostering a relationship with your customers. It is also cost-effective and provides a good ROI. It can be set up quickly and is very easy to use. All you need is an internet connection, an email address, and some time to write copy. If you've got the time, it's worth it.

As a long-term asset, email marketing helps you increase brand awareness and sales. Unlike other forms of marketing, it has a wide range of features and is relatively easy to implement. As an example, it can be used to send text, images, and videos to your customers. Among other things, email marketing is a versatile channel and offers many tools for creating engaging emails. It is a versatile communications tool that is effective for businesses.​

 

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Email Marketing Benefits

The 8 essential advantages of Email Marketing:

It's effective
Marketing Sherpa's 2013 Email Marketing Benchmark Report Reports a Return on Investment (ROI) of up to 139% for Email Marketing Campaigns, One of the Highest Values in Enterprise Marketing Today . In the B2B and B2G sector, Email Marketing achieves an ROI of 127% and allows the strengthening of the relationship with the customer and the development of lead generation.
It is cheap
This is one of the main advantages: launching an Email Marketing campaign costs much less than undertaking a direct marketing campaign by post or of any other nature. To the costs of the database, it is necessary to add only a professional sending tool. On these two factors depend: the personalization of the message, the speed and accuracy of the shipment, the possibility of monitoring the evolution and other advanced features such as polls and sharing on social networks.
It's fast
Compared to traditional direct marketing, e-mailing is almost immediate: once the campaign has been launched, reception and reading times are practically nil. Additionally, email tends to drive faster responses – typically up to 10x faster – compared to traditional marketing.
It's easy
Setting up an e-mailing campaign, from a creative and practical point of view, requires less than a day's work. Email is simple to use and manage and the readiness for commercial use does not require particularly advanced technical skills.
It's targeted
Recipient profiling is the most important aspect of a DEM campaign. A quality database contains addresses tested and processed by reliable and updated sources. The success of a DEM campaign is fundamentally based on the accuracy of the profiling that the database allows and on the opportunity to offer content that is always relevant.
It's measurable
Email Marketing, if carried out in the rules of the art, allows the measurement of the RIS on the basis of precise statistics which include the rates of opening, reading and clicks, shares and referrals. It is also possible to distinguish the behavior of each user, by selecting only their actions.
It increases brand awareness
As long as a brand stays in a consumer's mind, the opportunity to sell is far greater than normal, and every email sent puts readers in front of their own business. Strategic planning, combined with targeted content and elegant design, will contribute to the constant creation of profit: an opportunity to maintain and increase brand awareness.
It is customizable
Personalizing messages with dynamic fields can bring more engagement to your list. Starting the message with the recipient's name, while structuring the content based on their past activities, induces the reader to perceive a more personal and direct relationship, which drives them to read the content.


If you are interested in email marketing for your business, send me a private message or email