Incognitosmoneys
New member
Keeping in touch with your clients is an essential element of any internet business. Email is the only method to accomplish this. Email has its drawbacks in this day and age of large bulk mailings, but it is still one of your most powerful instruments in the war for your customer's business. While we'd all want to have such a fantastic website and product that every visitor purchases our products on their first visit, the fact is that it's not going to happen.
Email marketing has had a poor rap in recent years, owing mostly to the acts of indiscriminate bulk-emailers. You've met the kind. They send out spam after spam with offers for dubious medicinal goods, watches, software, and hmm, how should we put it...um, personal enhancement. They are easily identified by their misspelled topic lines and incomprehensible "from" addresses. Most individuals are now highly hesitant to give out their email address for good cause.
So, in order to persuade people to sign up for your email list, you must first gain their trust and stimulate their interest. You may gain their trust by referring to your emails as a "e-newsletter." Make it sound warm and welcoming. In order to pique their curiosity, provide them some sort of unique information similar to what they came to your website for in the first place.
Assure your consumers that their email addresses will never, ever, ever be sold or given away. This is an essential need. And keep your commitment. This implies that you must always carefully review each e-newsletter you send to your list to ensure that it is within the parameters of your customer agreement. Your consumers trust you and want your emails to be relevant to their interests and beneficial in some way. Otherwise, they'll stop reading them and, more than likely, unsubscribe from your list.
One thing you definitely don't want to do is start sending them emails with commercial offers that have nothing to do with your main company. This is suicide, and it will cost you a lot of money in the long run. For example, if you run an e-newsletter for your real-estate development course, don't start harassing your clients with emails, or even advertisements in your e-newsletter, pushing them your latest auto-detailing info course.
You also don't want your e-newsletter to devolve into nothing more than a glorified sales pitch for your products. Your consumers are astute and will recognize when they are being hyped. Keep your advertising and website connections unobtrusive, yet prominent, and you'll develop trust with your consumers. They'll eventually understand you're not simply a fly-by-night course promoter looking to make a fast cash, and you'll start to notice more purchases as a consequence.
Your email list has the potential to be a gold mine for you, but you must manage it with care. Do so, and you will be rewarded many times over.
Email marketing has had a poor rap in recent years, owing mostly to the acts of indiscriminate bulk-emailers. You've met the kind. They send out spam after spam with offers for dubious medicinal goods, watches, software, and hmm, how should we put it...um, personal enhancement. They are easily identified by their misspelled topic lines and incomprehensible "from" addresses. Most individuals are now highly hesitant to give out their email address for good cause.
So, in order to persuade people to sign up for your email list, you must first gain their trust and stimulate their interest. You may gain their trust by referring to your emails as a "e-newsletter." Make it sound warm and welcoming. In order to pique their curiosity, provide them some sort of unique information similar to what they came to your website for in the first place.
Assure your consumers that their email addresses will never, ever, ever be sold or given away. This is an essential need. And keep your commitment. This implies that you must always carefully review each e-newsletter you send to your list to ensure that it is within the parameters of your customer agreement. Your consumers trust you and want your emails to be relevant to their interests and beneficial in some way. Otherwise, they'll stop reading them and, more than likely, unsubscribe from your list.
One thing you definitely don't want to do is start sending them emails with commercial offers that have nothing to do with your main company. This is suicide, and it will cost you a lot of money in the long run. For example, if you run an e-newsletter for your real-estate development course, don't start harassing your clients with emails, or even advertisements in your e-newsletter, pushing them your latest auto-detailing info course.
You also don't want your e-newsletter to devolve into nothing more than a glorified sales pitch for your products. Your consumers are astute and will recognize when they are being hyped. Keep your advertising and website connections unobtrusive, yet prominent, and you'll develop trust with your consumers. They'll eventually understand you're not simply a fly-by-night course promoter looking to make a fast cash, and you'll start to notice more purchases as a consequence.
Your email list has the potential to be a gold mine for you, but you must manage it with care. Do so, and you will be rewarded many times over.