Leah Kelvin
Active member
Email marketing automation is the use of software to automate and ease your email marketing campaigns. Some tips to help you effectively leverage email marketing automation to streamline your campaigns include:
1. Divide your email list into segments according to such criteria as their age, sex location behavior etc. This way, each segment will get a personalized message increasing its relevance.
2. Personalize your emails: Make use of personalization tokens that substitute different fields like the recipient’s name, address and other significant information in your emails. These may help to increase open rates and click through rates for your emails, making them more relevant on one-on-one basis with your audience.
3. Design a welcome series: Prepare a sequence of messages automatically sent out to new subscribers called a welcome series. It may consist of giving thanks for subscribing, introducing yourself or brand to them, offering them something special among other things.
4. Utilize Triggered Emails: Setting up triggered emails helps in sending automatic messages depending on specific actions or behaviors like abandoned cart reminders, post-purchase follow-ups or re-engagement emails.
1. Divide your email list into segments according to such criteria as their age, sex location behavior etc. This way, each segment will get a personalized message increasing its relevance.
2. Personalize your emails: Make use of personalization tokens that substitute different fields like the recipient’s name, address and other significant information in your emails. These may help to increase open rates and click through rates for your emails, making them more relevant on one-on-one basis with your audience.
3. Design a welcome series: Prepare a sequence of messages automatically sent out to new subscribers called a welcome series. It may consist of giving thanks for subscribing, introducing yourself or brand to them, offering them something special among other things.
4. Utilize Triggered Emails: Setting up triggered emails helps in sending automatic messages depending on specific actions or behaviors like abandoned cart reminders, post-purchase follow-ups or re-engagement emails.