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[QUOTE="Mika, post: 281832, member: 29399"] Do research on your audience. Try to reach beyond your immediate audience. When you know your audience, you can create content that matters to them. Check the performance metrics of the content you have created and shared in the past. This will help you find out what works better for you. Check which content, topic, formats and keywords were high performings in the past. Find out content that has performed better and see if these content needs to be modified or updated. Create content publishing schedule. Your publishing schedule should reflect the time when most of your audiences are active. Check your previous content and see at what time you published your high-performing content. Create content and distribute content. Content creation requires different sets of skills, and the required skills are based on the type of content you are creating. The distribution channel also depends on the type of content. For example, images are good on Pinterest and Instagram, however, you need videos for tiktok and youtube. [/QUOTE]
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